Marketing automation for airlines

Compliant, automated, effective:
Unlock Your Airfare.

Via GDS connection or carrier API, xCheck maps and analyzes available inventory — then derives the lowest price you can safely advertise while staying within DOT restrictions.

Low prices drive demand — but regulations make them hard to promote.

As marketers at airlines know, strict DOT regulations often make it difficult to promote the great prices and offers available. xCheck solves this problem.

Use the Power of Price to Generate Incremental Flyers. Fully compliant, fully effective, easy to use.

Fully automated, maximum efficiency.
xCheck's always-on platform continually updates your digital advertising with your lowest compliant price. Advertise compelling prices all year round, not just during heavily managed sale periods.
Maximize return on investment.
Price-focused advertising is up to 50% more effective than the next best proposition and can drive greater traffic to your own website — reducing reliance on OTAs and lowering cost of sale.
Enforce DOT & EU Compliance.
Our system prevents users from ever advertising prices that violate DOT guidelines. We store a robust, easily accessed audit trail for up to five years — allowing a quick, hassle-free response to DOT claims.
Protect customer perception & brand reputation.
40% of customers are less likely to return to an airline's site if they can't find the price they're looking for. xCheck features the origin and destination being promoted for more relevant price messaging.

Mobilizing Inventory Data

100mm+
Live Fares Monitored
15M+
Data Points Per Month
16,000
Unique Prices In Market
Countless
Happy new travelers.

Keep all your existing vendors. Upgrade any marketing channel.

xCheck was designed from the ground up by airline marketing veterans. It complements your existing technology partners, allowing campaigns to be set up quickly and simply — plugging into display, search, email, and social.

/ Ready to go.
Most airlines can use xCheck without deploying any technical resources. We integrate with your existing ad servers and marketing vendors via pre-built connectors.
/ Set it and forget it.
xCheck automatically updates compliant prices across email, display, search, and social up to 24 times a day — leaving you free to focus on other key initiatives.
/ Strictly compliant.
xCheck keeps meticulous logs to ensure full compliance with DOT legislation. Hour-by-hour reporting is available in under a minute to prove compliance and understand performance.

Announcement

xCheck is now FLYR MarTech

xCheck is now FLYR MarTech. FLYR's 21st century technology powers every key commercial decision. Bridge the gap between legacy and today with marketing solutions that elevate your results.

xCheck

We pronounce 'xCheck' as 'cross check', a reference to "doors to automatic and cross check". We're inspired by the potential in automation and constantly re-defining the value of 'X'.

See xCheck in Action

We'd love to show you a demo of the system working with your inventory. Let us know what works for you.

Live inventory data from your GDS or carrier API

Real-time compliant price generation across all channels

5-year audit trail with hour-by-hour DOT compliance reporting